independent digital media

Homehound.com.au is now Australia's 3rd largest property website.

Independent Digital Media’s property website homehound.com.au has made a strong start to the year, claiming number 3 position in the competitive online real estate market.

Since the re-design of the site in May 2007, traffic to homehound.com.au has grown a massive 258%*.

In January, traffic increased to 444,586 unique browsers^, with homehound.com.au elbowing myhome.com.au out of the number 3 spot.

“The new homehound.com.au has proven a hit with property seekers with traffic growing consistently every month since the re-launch of the site,” says Michael Gethen, CEO, homehound.com.au.

“At homehound.com.au we’ve continued to focus on building what we believe is the best property website for consumers. It’s easy to use, puts maps at the heart of the search process and gives property seekers control over their property search,” Mr Gethen says.

“The best part about all this for real estate agencies around Australia is that it remains free for agents to list their sales and rental properties on homehound.com.au. At a time when other property websites are increasing their fees, homehound.com.au provides a compelling alternative for real estate agencies.

“Homehound.com.au has entrenched its position and is committed to partnering with the real estate industry for the long term.”

Independent Digital Media has also recently received industry recognition with homehound.com.au being named as a finalist in the 14th Annual AIMIA Awards for ‘Best Classifieds’.

About Homehound.com.au

Homehound.com.au features approximately 200,000 real estate listings including homes and land for sale and rental properties from over 4,000 real estate agencies around Australia.

Homehound.com.au is a partnership between Independent Digital Media (the digital division of IPMG) and major real estate franchise groups including L.J. Hooker, Ray White, Raine & Horne and Century 21.

* Source: Nielsen//NetRatings, Market Intelligence, total traffic for audited sites, Australia, May 07 – January 08

^ Source: Nielsen//NetRatings, Market Intelligence, total traffic for audited sites, Australia, January 2008